Supporting New Zealand's mental health
We're working to stamp out the stigma surrounding mental health in New Zealand by encouraging Kiwis to wear their heart on their sleeve.
We are a clothing retailer, spreading the message that it's ok to admit when you're not feeling your best, and that checking in with people is the first step to normalising mental health in our country. We support health services by donating a large portion of our profit, with the goal of making these services more accessible to those in need.
Kiwis across Aotearoa had a really tough 2020. That's why it's more important than ever that we support each other's mental health and wellbeing.