Supporting New Zealand's mental health
We're working to stamp out the stigma surrounding mental health in New Zealand by encouraging Kiwis to wear their heart on their sleeve.
We are a clothing retailer, spreading the message that it's ok to admit when you're not feeling your best, and that checking in with people is the first step to normalising mental health in our country. We support health services by donating a large portion of our profit, with the goal of making these services more accessible to those in need.
Kiwis across Aotearoa had a really tough 2020. That's why it's more important than ever that we support each other's mental health and wellbeing.
Have you heard?
Friday 5th November Gumboot Friday is back!
We think Gumboot Friday is such a great cause that we're committing to donating 100% of the profit we make between now and November 5th to help make counselling for Kiwi kids more accessible.
It's simple. Purchase one of our OG tees between now and November 5th and not only will you be lookin' fresh, but you'll be able to wear your tee proudly knowing that the money you pay will go toward giving kids the access to support when they need it.